Linton Group was engaged to run a focused sourcing and cost reduction initiative without disrupting the product’s existing market traction.
Case Study
Aberdeen Oak: Bartender Kit
Aberdeen Oak partnered with Linton Group to determine whether its best-selling bartender kit could be sourced at a lower cost without sacrificing quality. Through strategic supplier sourcing and cost benchmarking, Linton Group delivered immediate, measurable savings at scale.
Overview
Aberdeen Oak, a direct-to-consumer brand selling on Amazon in the glassware and alcohol accessories space, approached Linton Group with a focused question: Can our best selling bartender kit be sourced and manufactured at a lower cost without sacrificing quality?
Rather than reinventing the product, the objective was to validate whether smarter sourcing and supplier negotiation could unlock meaningful savings at scale, while maintaining the strong customer experience already reflected in Amazon reviews.
Challenge
Aberdeen Oak’s bartender kit was already performing well on Amazon, but rising costs were limiting margin flexibility and growth.
Key challenges included:
High Unit Cost
The existing supplier priced the product at $15.75 per unit, leaving limited room to improve margins.
Large Order Volumes
With an average order quantity of 8,560 units, even small cost reductions would have a meaningful financial impact.
Quality Sensitivity
Strong Amazon ratings meant any sourcing change had to maintain or improve perceived quality.
Aberdeen Oak needed clarity before committing to another large purchase order.
-19%
in COGS
$15,000
Net Savings
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