Case Study

CRBN Pickleball: Pickleball Paddles

CRBN engaged Linton to review costs on their hero paddle after years of purchasing through a supplier acting as the factory.

Linton identified and transitioned production to the true manufacturer — with no changes to materials or quality — delivering a 15% COGS reduction and immediately improving margins on a top-volume SKU.

Overview

CRBN partnered with Linton Group to investigate rising production costs on their hero paddle SKU after years of purchasing through a supplier that presented itself as the factory. As margins tightened, visibility into the true manufacturing source became critical.

By identifying and transitioning production to the actual factory – without altering materials, construction, or quality standards – Linton eliminated unnecessary middle layers and restructured the supply chain.

The result: a verified 15% reduction in Cost of Goods Sold, zero impact on product quality, and a stronger long-term manufacturing relationship, immediately improving profitability on one of CRBN’s highest-volume SKUs.

Challenge

CRBN had been purchasing its hero paddle through a supplier that presented itself as the factory. Over time, costs remained higher than expected, limiting margin flexibility on a high-volume SKU.

There was limited visibility into the true manufacturing source, pricing structure, and cost drivers behind the product.

CRBN needed clarity and cost reduction — without changing materials, performance, or disrupting supply continuity on a core revenue driver.

-15%

in COGS

Zero

Quality Impact

Factory Direct

Relationship Established

Rating Rating Rating Rating Rating
1 Strategic Sourcing & Cost Reduction
2 Product Redesign for Durability
3 Results

-15%

in COGS

Rating Rating Rating Rating Rating

Zero

Quality Impact

Rating Rating Rating Rating Rating

Factory Direct

Relationship Established

Rating Rating Rating Rating Rating
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