Linton Group was brought in as an end-to-end partner to evaluate sourcing, redesign the product where necessary, and manage the transition without interrupting sales.
Case Study
CRBN Pickleball: Pro Team Tour Bag
CRBN Pickleball partnered with Linton Group to address rising manufacturing costs and recurring durability issues on their best-selling Pro Team Tour Bag. By transitioning suppliers and reinforcing the bag’s internal construction, Linton reduced COGS by 19.67% while improving product reliability, allowing CRBN to scale a top-rated Amazon SKU without compromising its premium positioning.
Overview
CRBN Pickleball is a premium performance brand serving one of the fastest growing sports in the U.S. Their Pro Team Tour Bag, retailing at $139.99, had become a top selling product on Amazon with a 4.9-star rating and strong demand from competitive players.
Despite commercial success, the product was creating pressure behind the scenes. Rising costs and recurring quality issues threatened margins and long-term brand trust. CRBN engaged Linton Group to stabilize and scale the product without sacrificing its premium positioning.
Challenge
As demand for the Pro Team Tour Bag increased, CRBN faced two compounding challenges:
Elevated COGS
The existing supplier was charging premium rates, limiting margin flexibility on a high-volume SKU.
Product Durability Issues
Customer feedback consistently pointed to tearing of the inner lining, creating quality concerns and increasing the risk of negative reviews over time.
CRBN needed a solution that addressed both cost and quality simultaneously, without disrupting their momentum on Amazon.
-19.67%
COGS Reduction
Zero
Post-Redesign Quality Failures
4.9
Amazon Rating Sustained
-19.67%
COGS Reduction
Zero
Post-Redesign Quality Failures
4.9
Amazon Rating Sustained
Linton Group has so much experience. You can feel that you are in good hands.
Garrett Gosselin
Founder, CRBN Pickleball
Partner With Linton to Bring Your Product to Market
We provide full lifecycle support from concept to manufacturing, acting as a true partner invested in your long-term success.