Founder & CEO

Ben Kong

Ben helps brands build the manufacturing and supply chain backbone behind their products — backed by two eight-figure businesses he built from the ground up, an engineer’s mindset from USTC, and an EMBA from Cornell Johnson and Queen’s University.

Ben Kong, CEO of Linton Group

Ben's Expertise

Ben brings over 26 years of experience in product design and overseas manufacturing. Having lived and operated businesses across China and North America, he founded Linton to help brands design and develop production-ready products through practical engineering and strong factory partnerships.

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Manufacturing Capabilities

  • Design for Manufacturing
  • Molds & Tooling
  • Quality Control
  • Cost Modeling
  • Product Market Fit
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Operational Specialties

  • Supplier Vetting
  • Factory Negotiations
  • Freight Optimization
  • International Tariff Strategy
  • Inventory Forecasting
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Markets & Channels

  • Amazon FBA Launches
  • DTC E-commerce
  • Product Personalization

Articles by Ben

Cat being brushed

Why Private Label Pet Products Cost You More in the Long Run

Key Takeaways Private label pet products enable fast market entry but prevent brands from owning the product design, tooling, or production standard The same supplier often provides identical or near-identical products to multiple competing brands simultaneously Quality inconsistency across production runs is common because the brand does not control the production benchmark Transitioning away from […]

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Jewelry appraiser inspecting a silver necklace

How to Find a Jewelry Manufacturer for Your Brand

Key Takeaways Finding a jewelry manufacturer starts with defining product category, production model, and quality expectations before any factory is contacted Price is the last filter for evaluating a jewelry manufacturer, not the first Sampling is not optional; the golden sample becomes the production standard for every run that follows B2B platforms surface jewelry supplier […]

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A freight port from above next to body of water in the sunset

Overseas Manufacturing: The Real Pros and Cons for Consumer Brands

Key Takeaways Overseas manufacturing remains the most cost-effective production path for most consumer product categories, but the savings are real only when quality and oversight are actively managed The cons most brands experience (defect rates, communication gaps, IP exposure) are management problems, not factory problems Periodic visits and after-the-fact inspections do not catch production issues […]

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Vintage toy rocket ship with a small astronaut figure holding a camera, shown in close-up against a warm blurred background.

Toy Tooling Costs: Why the Mold Decision Defines your Margin

Toy tooling is the most irreversible decision in your product’s cost structure Most brands evaluate toy manufacturing partners on unit price. That is the wrong anchor. By the time unit price matters, the tooling decision has already locked in the majority of the product’s long-term margin structure, and most of that decision is irreversible. Toy […]

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Real Projects Led by Ben

Products that Ben has helped launch, optimize, & scale.

ERNE pickleball ball machine in red with the brand's yellow owl logo, loaded with neon yellow pickleballs in the top hopper, shown against a black background.Product Design & Development

Erne: Pickleball Launcher

Linton Group partnered with Erne to design, engineer, and launch a premium pickleball machine launcher. By combining product development, manufacturing expertise, and execution speed, Linton Group helped transform an idea into the world’s best selling pickleball launcher - delivering both technical excellence and commercial success.

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Portable bartender kit with cocktail making toolsManufacturing Cost Reduction

Aberdeen Oak: Bartender Kit

Aberdeen Oak partnered with Linton Group to determine whether its best-selling bartender kit could be sourced at a lower cost without sacrificing quality. Through strategic supplier sourcing and cost benchmarking, Linton Group delivered immediate, measurable savings at scale.

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Manufacturing Cost Reduction

Water Buffalo: Beach Chair

Linton redesigned a premium beach chair using simple, manufacturing-integrated innovations that dramatically lowered COGS while improving durability, comfort, and category performance.

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Black CRBN pickleball paddle shown at an angle on a red background, featuring a textured face, wrapped handle, and white CRBN branding.Manufacturing Cost Reduction

CRBN Pickleball: Pickleball Paddles

CRBN engaged Linton to review costs on their hero paddle after years of purchasing through a supplier acting as the factory.

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